The Story Behind the Brand: Innermost Interiors

Two years ago I began to think long term about my Interior Design career and consequently decided to launch my Instagram page- a great way to source inspiration, network, and get my designs out there without being too ‘official’. This led to me needing a future-proof business name, I didn’t want to use my own so that I could remain anonymous and work out my interior design path in secret!

I found myself googling all sorts of words relating to interiors and the home, in Latin, Greek and so on… but who would understand that?! I liked the idea of the interior design being the heart of the home, or core of a building, and then I came to the word ‘Innermost’. ‘Innermost Interiors’ just seemed to click with me and from then it has stuck. However, there is so much more meaning behind this word.

I liked the idea of the interior design being the heart of the home, or core of a building, and then I came to the word ‘Innermost’.

The word ‘Innermost’ relates to…

  • The core, centre, inside, underlying – all words relating to interiors.
  • Feelings most privately felt- interiors should express these feelings and be personal to each client.
  • Unexpressed and unrevealed- with the help of an interior designer, creativity can be expressed and revealed.

It was a university module that aided me to take this idea further and create my own brand identity. I wanted my brand to stand out in the local area as contemporary and fresh, but also as a brand that respects history because The Lake District is full of so much history and heritage properties as a result of this.

…the planet Mercury is often referred to as the ‘innermost planet’.

Further research found that the planet Mercury is often referred to as the ‘innermost planet’. I found this gorgeous colour reference and along with research into colour psychology I decided to roll with it and experiment with paint effects.

  • Blue suggests professionalism, intelligence and communication.
  • Violet suggests elegance, luxury, quality and vision.
  • Pink suggests tranquillity, nature, warmth and creativity

Experimenting with Paint Effects.

To express Innermost Interiors ability to respect heritage properties and blend them with twenty-first- century design I used a form of my own families Georgian home, front door. This also adds a really personal touch and adds a backstory to my brand- a talking point!

Two years ago I’m not sure I would’ve believed I would be launching this business or if the Innermost Interiors brand was just for fun, but here I am- wish me luck! –K

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