Two years ago I began to think long term about my Interior Design career and consequently decided to launch my Instagram page- a great way to source inspiration, network, and get my designs out there without being too ‘official’. This led to me needing a future-proof business name, I didn’t want to use my own so that I could remain anonymous and work out my interior design path in secret!
I found myself googling all sorts of words relating to interiors and the home, in Latin, Greek and so on… but who would understand that?! I liked the idea of the interior design being the heart of the home, or core of a building, and then I came to the word ‘Innermost’. ‘Innermost Interiors’ just seemed to click with me and from then it has stuck. However, there is so much more meaning behind this word.
‘I liked the idea of the interior design being the heart of the home, or core of a building, and then I came to the word ‘Innermost’. ‘
The word ‘Innermost’ relates to…
- The core, centre, inside, underlying – all words relating to interiors.
- Feelings most privately felt- interiors should express these feelings and be personal to each client.
- Unexpressed and unrevealed- with the help of an interior designer, creativity can be expressed and revealed.
It was a university module that aided me to take this idea further and create my own brand identity. I wanted my brand to stand out in the local area as contemporary and fresh, but also as a brand that respects history because The Lake District is full of so much history and heritage properties as a result of this.
‘…the planet Mercury is often referred to as the ‘innermost planet’.‘
Further research found that the planet Mercury is often referred to as the ‘innermost planet’. I found this gorgeous colour reference and along with research into colour psychology I decided to roll with it and experiment with paint effects.
- Blue suggests professionalism, intelligence and communication.
- Violet suggests elegance, luxury, quality and vision.
- Pink suggests tranquillity, nature, warmth and creativity
Experimenting with Paint Effects.
To express Innermost Interiors ability to respect heritage properties and blend them with twenty-first- century design I used a form of my own families Georgian home, front door. This also adds a really personal touch and adds a backstory to my brand- a talking point!
Two years ago I’m not sure I would’ve believed I would be launching this business or if the Innermost Interiors brand was just for fun, but here I am- wish me luck! –K